Lead vs. Prospect vs. Sales Opportunity: The Differences In the world of sales and marketing, it's easy to get tangled in the terminology. Terms like lead, prospect, and sales opportunity often get used interchangeably—but doing so can create... Sales | 7 min read
What is a Sales Funnel? Learn How to Build an Effective Funnel Imagine you have a brilliant product or service, but sales aren’t flowing as expected. Why? The answer often lies in how potential customers experience your brand journey. What is a... Sales | 6 min read
